体验经济时代下茶文化旅游发展研究

体验经济是继农业经济、工业经济、服务经济之后第4个经济发展阶段。对于旅游经济而言,旅游本身是一种体验活动,这一属性决定了旅游项目产品需满足的是游客的个性化需求。在茶文化旅游中融入体验经济理论,挖掘茶文中可用于体验的各项功能,如休闲体验功能、健身体验功能、文化体验功能、审美体验功能,同时提出发展体验经济的茶文化旅游的对策。

Development Strategies of Tea Culture Tourism in the Age of Experience Economy

Experience economy is the fourth development phase following agricultural economy,industrial economy,service economy and service economy.In terms of tourist economy,travelling itself is a kind of experience activity,thus such an attribute determines that tourist products should satisfy the individualized needs of tourists.This study proposes that the theory of experience economy can be applied in the development of tea culture tourism to explore the functions of tea culture could be experienced by tourists,...