夹缝中求生存——我国农用运输车市场的现状和发展战略

从农用运输车市场现状以及广大农村的实际情况来看 ,农用运输车仍有着广阔的发展前景 ,但是随着我国“入世”日程的不断加快、政府和社会对环保的重视 ,以及各种汽车变型车对农用运输车的挤压 ,毫无疑问会对农用运输车市场带来一定的冲击。因此对农用运输车行业来讲 ,只有摆脱低水平的重复投资 ,加速产业重组 ,保持“农用”的特色 ,靠新技术、低成本、低价位的发展战略来对抗这些“冲击”,才能使自已在竞争中立于不败之地

Keeping Alive for Niche Market-The Current Market and Development Strategy of Farm Transporter in China

Viewing the farm transporter market and the situation in China rural area it can be seen that the future is bright for the farm transporter industry. However it is no doubt that the farm transporter industry will experience some impacts from the increasing pace of entering WTO, the awarenese of environment protection by the goverment and society and similar products from vehicle industry. Therefore it is essential for farm transporter industry to stand out in competition by casting off low level repeated investment,increasing the pace of reorganization, keeping the feature of farm application and by adopting the strategies of new technology, low cost and low price.