神仙文化在旅游规划中的运用研究——以仙市镇旅游开发为例

从神仙文化与旅游活动的关系分析入手,认为神仙思想的产生与人类的早期旅游活动是密不可分的。分析了神仙文化与现代休闲文化的契合关系,认为神仙文化的核心思想与现代人的休闲观念是相契合的。重新解读了仙市古镇旅游资源,探究了神仙文化在仙市古镇旅游开发中的应用,认为仙市古镇旅游开发应将仙与盐同时并举,强调在神仙文化的运用中要使仙话、仙迹与景点打造互动融合,使仙女浴与现代盐卤浴珠联璧合,使仙境的营造与现代观光农业有机结合。

Research on the Application of Immortal Culture in Tourism Planning

Through analyzing the relationship between immortal culture and tourist activities,it was believed that birth of immortal thought was closely related to early tourist activities.The core idea of immortal culture was in conformity with modern recreational culture.Tourist resources in Ancient Xianshi Township were re-explored,and application of immortal culture in tourism development of the town was studied.The authors proposed that both "immortal" and "salt" should be valued in the tourism development of ancient Xianshi Township,interaction amang and integration of immortal stories,immortal traces and scenic areas should be stressed in the application of immortal culture,so as to incorporate "immortal bath" and modern salt bath,and to combine creation of fairyland with modern sightseeing agriculture.