| 赣南脐橙销售模式与网络营销对策研究 |
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| 引用本文： | 周艳红,钟达锋. 赣南脐橙销售模式与网络营销对策研究[J]. 安徽农业科学, 2012, 40(9): 5670-5672 |
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| 作者姓名： | 周艳红 钟达锋 |
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| 作者单位： | 1. 赣南医学院,江西赣州,341000
2. 赣南师范学院,江西赣州,341000 |
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| 摘 要： | 阐述了赣南脐橙经营、传统销售模式,调查了脐橙的价格变化和个体果农的销售渠道,提出脐橙的网络营销模式,构建了理想状态下的脐橙网络销售模式。
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| 关 键 词： | 赣南脐橙 经营模式 销售渠道 网络销售模式 |
Study on Sales Model and Online Marketing Countermeasures of Gannan Navel Orange |
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| Affiliation: | ZHOU Yan-hong et al(Gannan Medical University,Ganzhou,Jiangxi 341000) |
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| Abstract: | The operation,traditional marketing model of Gannan navel orange were elaborated,the price variation and individual fruit farmers’ sales channel were investigated,the online marketing model was put forward,and the navel orange network marketing model was constructed under the ideal state. |
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| Keywords: | Gannan navel orange Operation mode Marketing channel Online sales model |
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