| 体验经济视角下农业旅游产品模式的构建 |
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| 引用本文： | 陈晓红. 体验经济视角下农业旅游产品模式的构建[J]. 安徽农业科学, 2012, 40(11): 6679-6680,6706 |
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| 作者姓名： | 陈晓红 |
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| 作者单位： | 山东交通学院,山东济南,250357 |
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| 摘 要： | 从需求结构、消费层次、消费内容、价值目标4个方面解析了体验经济视角下的旅游消费特点,认为体验经济视角下的农业旅游产品的特征主要是周期短、易操作、纯天然和主观性强。在此基础上,探讨了体验经济视角下农业旅游产品的开发模式。
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| 关 键 词： | 体验经济 农业旅游 产品模式 |
Construction of Agricultural Tourism Product Model Based on the Perspective of Experience Economy |
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| CHEN Xiao-hong. Construction of Agricultural Tourism Product Model Based on the Perspective of Experience Economy[J]. Journal of Anhui Agricultural Sciences, 2012, 40(11): 6679-6680,6706 |
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| Authors: | CHEN Xiao-hong |
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| Affiliation: | CHEN Xiao-hong(Shandong Jiaotong University,Jinan,Shandong 250357) |
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| Abstract: | The tourism consumption characteristics were introduced from the four aspects of demands structure,consumption level,consumption content and value objectives,and it was believed that the agricultural tourism products under the perspective of experience economy were mainly characterized by short period,easy operation,nature and strong subjectivity.On this basis,the development model of agricultural tourism products was discussed. |
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| Keywords: | Experience economy Agriculture tourism Product model |
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