| 安化黑茶产业发展的SWOT分析 |
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| 引用本文： | 辛永焕,刘仲华,王坤波,李适.安化黑茶产业发展的SWOT分析[J].茶叶通讯,2011,38(3):19-22. |
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| 作者姓名： | 辛永焕 刘仲华 王坤波 李适 |
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| 作者单位： | 湖南农业大学教育部茶学重点实验室,长沙,410128 |
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| 基金项目： | 湖南省重大科技专项,茯茶产业化关键技术研究与示范(2008FJ1005) |
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| 摘 要： | 本文采用目前常用的“SWOT”法，分析评价了安化黑茶产业目前在发展过程中的优势、薄弱点、面临的机遇以及威胁，为制定可操作性的提高安化黑茶市场竞争力、品牌知名度和扩大市场占有率的战略性对策提供科学依据。
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| 关 键 词： | 安化 黑茶产地 SWOT分析 |
SWOT Analysis on Anhua Dark Tea Industry Development |
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| XIN Yong-huan,LIU Zhong-hua ,WANG Kun-bo,LI Shi.SWOT Analysis on Anhua Dark Tea Industry Development[J].Tea Communication,2011,38(3):19-22. |
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| Authors: | XIN Yong-huan LIU Zhong-hua WANG Kun-bo LI Shi |
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| Institution: | XIN Yong-huan1,LIU Zhong-hua 1,2,WANG Kun-bo1,LI Shi1,2*(1 Key Lab of Tea Sience,Hunan Agricultural University,Changsha,410128,2 Horticultural and Landscape College of Hunan Agricultural University,410128) |
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| Abstract: | This article adopted SWOT to analyze the advantages, weaknesses, opportunities and threats of Anhua Dark tea industry. The results can be present as scientific basis for measures to improve the marketing competence and brand recognition of Anhua dark tea. |
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| Keywords: | Anhua Dark tea producing area SWOT analysis |
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