合肥超市茶饮料市场调查研究

茶饮料具有口感舒适,滋味香甜,有利健康等优势,茶饮料工业已成为茶产业的重要支柱。通过对2011年夏季合肥五大超市中的茶饮料(奶茶饮料除外)的品牌与种类、销售价格以及茶饮料的配料成分、营养成分、感官品质等进行调查分析。结果发现,合肥市场茶饮料的品牌主要为康师傅、统一、雀巢原味、立顿等;茶饮料种类中红茶和绿茶饮料占到67%;茶饮料售价均价为2.55元,价格在2.0～2.9元的占67%;茶饮料的茶配料主要以速溶茶粉为主,并大多数种类添加有甜味剂(含代糖成分)、酸味剂、防腐剂等食品添加剂;茶饮料的感官品质符合该类型茶饮料的风味特点;茶饮料中无糖和低糖型饮料占调查总数的66.1%,且均为无蛋白、无脂肪型、无钠或非常低钠型液体饮料。同时还对茶饮料的热量值、pH、标签上的茶多酚含量标注以及茶饮料标准GB/T 21733-2008中茶多酚含量的测定方法等进行了讨论。

A Survey on Tea Beverage in Hefei Supermarket

Tea beverage is popular in soft drink market with its delicious mouthfeel,sweet flavor and healthy benefits and become a backbone support on tea industry.The brand and types,marketing price,ingredients and nutrition of tea beverage（except milk teas） as well as its sensory quality were surveyed on five supermarkets at Hefei during summer 2011.The results showed that the major brands are Masterkong,Uni-president,Nestle and lipton.Among those,black tea and green tea beverage accounts for 67%.The marketing price between 2.0 to 2.9 yuan accounts for 67% and their average were 2.55 yuan.The ingredients in most of them are instant tea powders and food additives including sugar and artificial sweeteners,acids and preservatives.Their sensory quality have their true flavor.Tea beverage is a non-protein,non-fat,non-sodiumor super low-sodium beverage and 66.1% of totals are non-sugar or low-sugar.The energy,pH,the labelled amount of tea polyphenols in package and their quantitative method in GB/T 21733-2008 were discussed.