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云南茶叶产业发展现状与对策研究
引用本文:江凤琼,梁名志,王立波.云南茶叶产业发展现状与对策研究[J].安徽农业科学,2013,41(16):7335-7336,7339.
作者姓名:江凤琼  梁名志  王立波
作者单位:云南省农业科学院茶叶研究所/云南省茶树种质资源创新与配套栽培技术工程研究中心,云南勐海,666201
摘    要:云茶产业是云南省重要的民生产业,全省涉茶人口约占总人口的1/4。该文剖析了云南茶产业存在的主要问题,提出了强化政策支撑,争取多方支持;立足绿色生态优势建立云茶竞争力,用先进的大健康产业理念引领云茶产业的发展;稳定面积,优化种植,全面提升基地建设水平和产出;依靠科技创新,优化产品结构,凸显普洱茶、红茶产品优势,提高精深产品的比率,延长产业链,增加附加值;积极打造云茶品牌,加大市场开拓和营销网络构建力度,提升云茶综合效益这5大发展对策。

关 键 词:茶叶产业  现状  发展策略  云南

Yunnan Tea Industry Situation and Development Strategy
Institution:JIANG Feng-qiong et al (Tea Research Institute,Yunnan Academy of Agricultural Sciences /Engineering Research Centers of Tea Germplasm Resources Innovation and Its Matching Cultivated Techniques,Menghai,Yunnan 666201)
Abstract:Tea industry is the important livelihood industry in Yunnan Province.The main existing problems were analyzed,several countermeasures were put forward,including: strengthen policy support,and strive for more support;Based on green ecological advantages to establish Yunnan tea competitiveness,with the advanced concepts of health industry leading Yunnan tea industry development;Stabilize area,optimize planting,comprehensively enhance the level of base construction and output;Rely on scientific and technological innovation,optimize product structure,prominent Pu’er tea,black tea product advantage,improve the profound product ratio,extend the industrial chain,increase added value;Actively build Yunnan tea brand,increase the intensity of market development and marketing network construction,promote Yunnan tea comprehensive benefits.
Keywords:Tea industry  Status  Development strategy  Yunnan
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