河南旅游产业化发展现状及思考

在旅游立省理念的推动下,河南旅游产业化发展呈现出良好势头,旅游产业综合实力不断增强,旅游管理体制创新取得新进展,旅游基础设施得到进一步改善。但也存在着接待旅客人数和旅游收入总体水平不高、产品结构单一、旅游品牌建设力度不够、旅游资源整体开发欠缺等问题。应通过构筑旅游大发展框架和旅游大市场格局,以特色旅游产品开发为重点,优化产品结构,提升优势品牌竞争力,实施可持续发展战略等措施来提升河南的旅游产业化水平。

The situation and thinking on the development of tourism industry in Henan proviance

Driven by the philosophy of building the province through tourism,the tourism industry in Henan Province has shown a good development tendency,the comprehensive strength continuously improving,the institution of tourism gaining new progress and the infrastructure in the tourism achieving further improvement and enhancement.But there are also some problems such as the number of tourists and tourism revenues are not high,the product structure is still single,the effort to build the brand is not enough,the ove...