西安“农家乐”现状与发展思路

西安周边的＂农家乐＂发展至今已有10余年历史,且初具规模,逐渐成为西安市民假期休闲旅游和娱乐的重要目的地之一。西安周边的＂农家乐＂是当地农民增收的一个重要渠道,虽发展多年,但仍存有诸如政府、行业管理不科学,管理法律法规不健全,产品品位低、附加值低,经营利润低,无序竞争、恶性竞争加剧,环境污染严重等问题。如何解决该类问题,使西安周边的＂农家乐＂市场健康、稳步、可持续发展是笔者研究的重点。笔者对西安＂农家乐＂进行实地调查,就其发展、布局、产品开发、管理、经营等方面存在的问题,提出解决方案及发展思路,并就西安＂农家乐＂旅游品牌建设、行业协会管理、科学规划、可持续发展模式提出科学建议,以促进其健康稳定发展的实现。

Existing Circumstances and Development Thinking of Farm Tourism in Xi'an

Farm tourism has developed for more than 10 years in Xi'an,and with primary size,it has also become one of the most important recreational destinations for townsman and one of the most important means for local farmers to increase their income.However,there are many problems in farm tourism despite its decade's development,for example,non-scientific management of government and trade;unfit law and rule of management;poor taste of tourism product,low added value of tourism industry and benefit;out-of-order and malignant competition;and severe environmental pollution.How to solve such problems and achieve healthy,steady and sustainable development is the focus of this paper.Problems in development,distribution,product and management of farm tourism in Xi'an were investigated.On this basis,countermeasures and thoughts of developing mode in future were put forward.To achieve sustainable development,some scientific suggestions about construction of tourism brand,management of guild,scientific planning and mode of sustainable development were proposed