对农村电子商务新模式发展的探讨

近年来．随着电子商务的迅速发展，农业电子商务应运而生，但由于农民电子商务服务意识差，农村信息基础设施薄弱，农村电子商务发展比较缓慢，需要对农村发展电子商务提出新的模式的构想。本文就是将“农家店”与“虚拟店”两者结合起来，利用农家连锁超市来弥补一直困扰电子商务快速发展的瓶颈问题即：将保质保量的商品送到农民消费者手中。

Discussion on rural development of the new mode of e-commerce

In recent years, with the rapid development of e-commerce, e-commerce in agriculture came into being. Because of farmer＇s lack of awareness of e-commerce services and the poor rural information infrastructure, e-commerce development in rural areas is relatively slow. So the countryside needs new development mode of e-commerce. This article is to combine ＂farm shop＂ and ＂virtual shops＂ to resolve the bottleneck problems which block the development of e-commerce, such as delivering the goods quality and quantity assured to the farmers.