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| 信息非对称条件下的农产品定价决策分析 | |
| 引用本文： | 张文峰,张超龙,杨建富,王毅. 信息非对称条件下的农产品定价决策分析[J]. 现代农业科技, 2011, 0(22): 389-390 |
| 作者姓名： | 张文峰 张超龙 杨建富 王毅 |
| 作者单位： | 1. 仲恺农业工程学院农村发展研究所,广东广州,510225 2. 仲恺农业工程学院计算科学学院 3. 仲恺农业工程学院机电工程学院 |
| 基金项目： | 广东省自然科学基金(10151022501000004);粤财农〔2010〕54号文农业产业化敏捷供需链技术创新平台的开发与应用 |
| 摘 要： | 研究信息不对称条件下农产品定价决策问题,考虑生产者和销售者的成本和利润函数,将生产者作为委托人,销售者作为代理人。在非对称信息条件下,通过建立数学模型,运用极大值原理和委托代理理论,推导非对称信息条件下的农产品定价策略,并给出仿真试验计算。 |
| 关 键 词： | 信息非对称 委托代理理论 极大值原理 激励对策 |
Agricultural Products Fixed Price Strategy Analysis for the Condition of Information Asymmetry |
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| ZHANG Wen-feng ZHANG Chao-long YANG Jian-fu WANG Yi. Agricultural Products Fixed Price Strategy Analysis for the Condition of Information Asymmetry[J]. Modern Agricultural Sciences and Technology, 2011, 0(22): 389-390 | |
| Authors: | ZHANG Wen-feng ZHANG Chao-long YANG Jian-fu WANG Yi |
| Affiliation: | ZHANG Wen-feng 1 ZHANG Chao-long 2 YANG Jian-fu 2 WANG Yi 3(1 Institute of Rural Development,Zhongkai University of Agriculture and Engineering,Guangzhou Guangdong 510225,2 Department of Computational Science,3 Faculty of Mechanical and Electrical Engineering,Zhongkai University of Agriculture and Engineering) |
| Abstract: | Agricultural products fixed price strategy analysis were discussed under asymmetric information condition.This paper developed cost and profit function of producer and sellers where producer was principal and sellers was agent.By establishing a mathematical model,applying maximal principle and principal agent theory,the most pricing schemes under asymmetric information condition was obtained.At last,the simulation was done. |
| Keywords: | Information asymmetry principal-agent theory maximal principle incentive measures |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |