| 我国杜鹃花旅游资源特点及开发初探 |
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| 引用本文： | 赖启航.我国杜鹃花旅游资源特点及开发初探[J].北方园艺,2011(18):115-118. |
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| 作者姓名： | 赖启航 |
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| 作者单位： | 攀枝花学院,四川攀枝花,617000 |
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| 基金项目： | 攀枝花民俗文化与旅游产业发展研究所资助项目(201009) |
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| 摘 要： | 在分析杜鹃花旅游资源研究与开发现状的基础上,总结出杜鹃花旅游资源具有无与伦比的观赏特性、多种多样的使用价值、博大精深的文化内涵、花卉之王的花界地位、享誉世界的社会影响等特点,提出了资源保护、文化挖掘、品种创新、品牌打造、产业化发展、宣传促销等开发策略,打造国内外著名的杜鹃花旅游品牌,促进我国杜鹃花旅游的发展.
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| 关 键 词： | 杜鹃花 旅游资源 特点 开发 |
Discussion on the Characteristics and Tourism Development of Rhododendron Tourism Resources |
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| LAI Qi-hang.Discussion on the Characteristics and Tourism Development of Rhododendron Tourism Resources[J].Northern Horticulture,2011(18):115-118. |
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| Authors: | LAI Qi-hang |
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| Institution: | LAI Qi-hang(Panzhihua University,Panzhihua,Sichuan 617000) |
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| Abstract: | On the basis of summarize research and development current situation of tourism resources of rhododendron,the characteristic of unparalleled ornamental characteristics,use value,profound culture connotation,the position of flowers king,world-renowned social impact etc of rhododendron tourism resource were analyzed.Proposed the development strategies of resource protection,cultural excavation,variety innovation,brand building,industrial development etc.Create a well-known tourism brand of azaleas,to promote ... |
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| Keywords: | rhododendron tourism resources characteristics development |
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