中国动物疫苗产业的SWOT分析及对策研究

在介绍我国动物疫苗产业现状的基础上，运用SWOT分析法分析了动物疫苗产业的优势、劣势、机会、威胁。其中优势主要体现在：一是具有广阔的市场；二是具有良好的产业政策和发展环境。劣势体现在：一是产品结构不合理；二是生产检验不规范：三是市场不够规范。机会体现在：一是政府对动物安全的重视程度逐步提高；二是强制免疫的范围逐步扩大；三是规模养殖比例上升；四是产品自身的升级换代；五是行业整合加快，市场集中度提高。威胁主要体现在：由于长期的计划经济管理，市场意识差，以及政府重视程度低，我国动物疫苗企业无法在与国际相关企业竞争中处于劣势，面临极大威胁。基于此，笔者从政府和企业2个方面提出了促进我国动物疫苗产业的对策建议：政府的相应建议体现在：一是不断完善各项法律法规，推动行业健康发展；二是强化生产企业质量意识和生物安全意识；三是营造良好的市场竞争环境。企业的相应建议体现在：一是调整产品结构，加强研发创新；二是提升企业品牌竞争力；三是强强联合，走共同发展之路；四是提升企业自身的管理能力；五是加强客户服务。

Strength and Weakness of Animal Vaccine Industry in China

Based on the introduction of the status of animal vaccine industry in China,the strength,weakness,opportunity and threat of animal vaccine industry is analyzed by SWOT.Among them,strength is mainly reflected in the broad market,and the favorable industrial policy and development environment.Weakness is the irrational structure of product,the nonstandard production inspection,and the irregular market.Opportunity is mainly reflected in improving government's emphasis on animal security,expanding the scope of compulsory immunization,increasing the proportion of scale breeding,upgrading animal vaccine in China,speeding up industry consolidation and improving market concentration.Threat is manifested mainly in the poor market consciousness due to the long-term planned economy.And animal vaccine enterprises in China are at a relatively disadvantage position during the competition with international companies.Based on these,countermeasures to promote the development of animal vaccine enterprises in China are put forward from the aspects of both government and enterprise.On the one hand,government should improve the laws and regulations and promote the healthy development of vaccine industry,strengthen the manufacturers'consciousness of quality and biological safety,and create a favorable environment for market competition.On the other hand,enterprises should adjust the product structure and strengthen research and innovation,improve the brand competitiveness,take the road of common development,enhance the management capacity of the enterprises,and promote customer service.