| 文化战略视野中农民专业合作社品牌培育原理探究 |
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| 引用本文： | 陈训明,王玉玲.文化战略视野中农民专业合作社品牌培育原理探究[J].福建农业大学学报(哲学社会科学版),2011(4):32-35. |
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| 作者姓名： | 陈训明 王玉玲 |
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| 作者单位： | 福建农林大学经济与管理学院,福建福州350002 |
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| 摘 要： | 农民专业合作社在我国正蓬勃发展,但合作社在发展中逐渐遭遇到了成长的瓶颈。在品牌化时代,品牌化之路无疑是我国合作社发展的必由之路。本文从文化战略的视角立意,探讨中国合作社品牌培育的路径和方法,提出了农业专业合作社品牌培育原理：（1）品牌文化战略论;（2）品牌文化战略结构说;（3）品牌文化战略进化律。
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| 关 键 词： | 文化战略 合作社品牌培育 |
Principles to foster the brands of farmers＇ professional cooperative organizations from the perspective of cultural strategy |
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| CHEN Xun-ming,WANG Yu-ling.Principles to foster the brands of farmers＇ professional cooperative organizations from the perspective of cultural strategy[J].Journal of Fujian Agricultural University(Social Science Edition),2011(4):32-35. |
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| Authors: | CHEN Xun-ming WANG Yu-ling |
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| Institution: | (College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China) |
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| Abstract: | In China farmers＇ professional cooperative organizations are developing vigorously but encountering a bottleneck.In the times of brand,approach to brand is,no doubt,an inevitable road for cooperative organization development in China.In this paper,from the perspective of cultural strategy,the path and methods to foster the brands of cooperative organizations in China is explored,and the principles to foster brands of agricultural professional cooperative organizations are proposed.（1） Theory of brand culture strategy;（2） Theory of brand culture strategy structure;（3） Law of advance in brand culture strategy. |
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| Keywords: | cultural strategy fostering brands of cooperative organizations |
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