福建省环三都澳区域节庆旅游资源深度开发研究——基于区域同城化背景

区域之间交通的快速发展对于区域阃经济、社会、文化等方面产生了巨大的影响。区域同城化是其重要体现之一，同城化发展为区域间公众各方面活动提供了便捷，尤其是降低了区域间的沟通成本。对于旅游业而言，区域同城化产生市场需求升级、旅游产品无法适应市场需求等多方面的问题。节庆旅游资源是区域重要的资源之一，应该对其进行深度和系统开发，开发具有竞争力的旅游产品和塑造地域品牌等，以适应同城化发展所带来的挑战。

A study on the further development of festival tourism resource in Sandu＇ao and surrounding regions,Fujian Province Based on the background of regional coordinated urbanization

Rapid development of the traffic facilities has greatly promoted the economy, society and culture, resulting in regional coordinated urbanization, which has offered the convenience for various public activities, especially decreased the cost of communication between regions. To the tourism industry, regional coordinated urbanization has caused the market demands upgrading and the tourism products failing to satisfy the demands of market. As important regional tourism resource, festival tourism is necessary to be further developed systematically, involving tourism products with competitiveness and local tourism brands to adapt it for the regional coordinated urbanization.