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饲料企业发展跨境电商业务的影响因素及应对措施
引用本文:吴锐侠. 饲料企业发展跨境电商业务的影响因素及应对措施[J]. 中国饲料, 2021, 1(7): 139-142. DOI: 10.15906/j.cnki.cn11-2975/s.20210731
作者姓名:吴锐侠
作者单位:(河南工业贸易职业学院,河南郑州 450000)
摘    要:近年来,随着我国信息基础技术不断快速发展,经济转型全球化建设进程逐步加快,电子商务市场发展迅速.国内饲料行业经过四十年的发展,饲料企业正逐渐学习拓展跨境电商业务.我国饲料企业发展跨境电商业务,既面临一些有利影响因素,如国际市场需求、国内政策支持以及相关基础设施的建设等,也面临着不利影响因素,如缺乏相应人才、产品同质化、...

关 键 词:饲料行业  跨境电商  影响因素

Influence factors of development of cross-border e-commerce forfeedstuff enterprises and corresponding measures
WU Ruixia. Influence factors of development of cross-border e-commerce forfeedstuff enterprises and corresponding measures[J]. China Feed, 2021, 1(7): 139-142. DOI: 10.15906/j.cnki.cn11-2975/s.20210731
Authors:WU Ruixia
Affiliation:(Henan Industry and Vocational College,Zhengzhou,Henan Province 450000,China)
Abstract:In recent years,with the rapid development of information basic technology in China,the process of economic transformation and globalization has been gradually accelerated,and the e-commerce market has developed rapidly.After 40 years’development,some feedstuff enterprises started to explore cross-border e-commerce.There are both positive influencing factors and negative influencing factors for our feedstuff enterprises to develop cross-border e-commerce.The positive influencing factors include international market demand,domestic policy support and relevant infrastructures;and the negative influencing factors include the shortage of latent,product homogeneity and imperfect service after sales.This article proposed the strategies that perhaps were useful to feedstuff enterprises to develop e-commerce,including cultivate talents,develop special products and improve quality of products and service after sales.
Keywords:feedstuff industry  cross-border e-commerce  influencing factors
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