千岛湖风景区旅游形象感知与满意度

为更好地规划和管理景区,文章以中国和加拿大的千岛湖景区作为典型案例进行比较,通过收集网络平台上的游客点评,采用内容分析法获得景区游客形象感知,对文本进行旅游要素编码及要素等级评定,通过IPA分析法获得景区在发展过程中的优劣势旅游感知要素。结果表明:游客对中国千岛湖感知主要集中在旅游地理位置、自然景观和基础服务设施3个方面,对加拿大千岛湖的感知则集中在地理位置、自然景观和人文景观3个方面;中国和加拿大千岛湖游客情感态度上都倾向积极,但也都存在一定的消极评论;中国、加拿大千岛湖景区24个旅游要素的重要性和游客的满意度情况显示加拿大千岛湖较中国千岛湖获得游客的认同更高;针对两景区的旅游感知要素水平提出相关建议,以期对景区之间相互学习、完善与提升提供参考。

Image Perception and Satisfaction of Tourists to Thousand Islands Lake Scenic Spot

For the better planning and management of scenic spot,this study compares and analyzes the image perception and satisfaction of visitors to Thousand Islands Lake Scenic Spot in China and Canada.The tourists comment are collected online to obtain the image perception of tourists to the attraction using the content analysis method,and the tourism element codes and the element grade are rated and assessed to obtain the advantages and disadvantages of tourism perception elements found in the development process of the scenic spot using the importance-performance analysis(IPA).The results show that tourists perception of the scenic spot in China is mainly concentrated in location,natural landscape and facilities while the location,natural landscape and humanistic landscape are the main elements perceived in Canada.Tourists tend to be positive in their emotional attitudes,while still holding certain negative comments to the Chinese and Canadian Thousand Island Lake Scenic Spot.The results reveal the importance and the satisfaction of tourists to the 24 tourism elements in the two destinations,which indicates that the scenic spot in Canada has gained higher recognition from tourists than that in China.Based on the analysis results,relevant suggestions are made to provide references for the improvement of scenic spots management.