疫情常态化防控下游客旅游行为意向研究

当前中国应对新冠疫情的主要策略已确定为”外防输入、内防反弹”的常态化防控.疫情中,旅游业及相关行业都受到了严重影响,亟待重振市场信心,稳步恢复.文中通过广泛的网络问卷调查和SPSS23.0初步统计分析,基本把握了疫情常态化防控下中国游客旅游行为意向.研究结果表明:1)游客对常态化防控下旅游公共卫生安全具有清晰理性的认知...

Research on tourism behavior intention of tourists under the normal epidemic prevention and control

At present,China′s main strategy to deal with coVID-19 has been determined as the normalized prevention and control of"external defense import and internal defense rebound".During the epidemic,the tourism related industries have been severely affected and urgently needs to restore market confidence and steadily resume.This article carried out an extensive online questionnaire survey and a preliminary statistical analysis by SPSS23.0,basically grasped Chinese tourists’behavioral intentions under normalized prevention and control.The research results show that:1)Most of Chinese tourists have clear and rational understanding of tourism public health safety.Recent travel plans have been temporarily suppressed but their willingness to travel is still strong.2)The lifestyle tourism intention of short-rang or in the administrative region has obviously increased.3)The awareness of personal hygiene protection in the tourism life has increased significantly.The research conclusions will help to better understand the tourism needs of Chinese tourists under the normalized prevention and control of coVID-19,guide tourist destinations and tourism companies to actively respond,and promote the domestic tourism industry to regain its vitality as soon as possible.