我国农林业文化遗产的传播

农林业文化遗产的传播在生态文明建设中发挥着重要作用。通过对我国农林业文化遗产传播现状分析,分析现阶段农林业文化遗产传播中存在的问题和问题产生的主要原因,发现对农林业文化遗产的重视程度不够、农林业文化遗产传播理念落后、传播理念滞后、传播模式单一被动是导致问题的主要原因。并从宏观和微观两个层面提出了农林业文化遗产传播方式的转变,要实现政策驱动,需更新传播理念,加大数字化传播,强化新媒体平台的开发和利用,充分利用5 G网络和数字技术,加强高质量视频作品的制作。

Communication Issues of Agroforestry Cultural Heritage in China

The communication of agroforestry cultural heritage plays an important role in the construction of ecological civilization.Based on the analysis of the status quo of the communication of China′s agroforestry cultural heritage,this study discusses the problems existing in the communication of agroforestry cultural heritage at the present stage,and analyzes the main causes of the problems.The main causes of problems include:insufficient attention to agroforestry cultural heritage,outdated communication concepts,and sole passive communication mode.It is necessary to change the communication mode of agroforestry cultural heritage from the macro and micro levels.To achieve policy-driven,update communication concepts,increase digital communication,strengthen the development and utilization of new media platforms,make full use of 5 G networks and digital technologies,and strengthen the production of high-quality video works.