| 品牌强度评价方法研究 |
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| 引用本文： | 邹文涛,严奉宪.品牌强度评价方法研究[J].安徽农业科学,2007,35(21):6611-6612. |
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| 作者姓名： | 邹文涛 严奉宪 |
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| 作者单位： | 华南热带农业大学经济管理学院,海南儋州,571737 |
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| 摘 要： | 品牌价值是企业重要的无形资产,对品牌价值进行评估具有重要的现实意义。INTERBRAND品牌价值评估模型具有较高的权威性和通用性。在此模型的框架下,研究了品牌强度的模糊综合评价问题。
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| 关 键 词： | 品牌价值 品牌强度 模糊综合评价 |
| 文章编号： | 0517-6611（2007）21-06611-02 |
| 修稿时间： | 2007-02-16 |
Vague Comprehensive Evaluation of the Brand Intensity |
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| ZOU Wen-tao et al.Vague Comprehensive Evaluation of the Brand Intensity[J].Journal of Anhui Agricultural Sciences,2007,35(21):6611-6612. |
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| Authors: | ZOU Wen-tao |
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| Institution: | College of Economics Management South China University of Tropical Agriculture; Danzhou; Hainan 571737 |
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| Abstract: | The brand value is the important immaterial assets of a corporation,so it has very important practical significance to evaluate the brand value.Interbrand model of brand evaluation has a higher authority and currency.In this paper the vague comprehensive evaluation of the brand intensity was researched with the Interbrand Model. |
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| Keywords: | Brand value Brand intensity Vague comprehensive evaluation |
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