| 台湾茶业品牌建设经验及其对福建的启示 |
| |
| 引用本文： | 李晗林,陈文静.台湾茶业品牌建设经验及其对福建的启示[J].台湾农业探索,2012(6):20-23. |
| |
| 作者姓名： | 李晗林 陈文静 |
| |
| 作者单位： | 福建省农业科学院农业经济与科技信息研究所,福建福州,350003 |
| |
| 基金项目： | 福建省农业科学院科技下乡“双百”行动项目 |
| |
| 摘 要： | 台湾茶源于福建,其茶业品牌建设颇具特色,成为产业的一大助力;福建省茶业品牌近年已不断在国内乃至国际市场打响,但在品牌建设方面相较之台湾地区还有待加强。该文从重品质、重管理、重市场、重创意、重行销等方面分析台湾茶产业品牌建设经验,并总结了台湾茶业品牌建设对福建的启示。
|
| 关 键 词： | 茶产业 品牌建设 启示 台湾 福建 |
Experiences on Tea Brand Construction in Taiwan and Its Illuminations for Fujian |
| |
| LI Han-lin,CHEN Wen-jing.Experiences on Tea Brand Construction in Taiwan and Its Illuminations for Fujian[J].Taiwan Agricultural Research,2012(6):20-23. |
| |
| Authors: | LI Han-lin CHEN Wen-jing |
| |
| Institution: | (Institute of Agricultural Economics and Scientific Information,Fujian Academy of Agricultural Sciences, Fuzhou,Fujian 350003,China) |
| |
| Abstract: | Tea in Taiwan originated in Fujian,and its brand construction is distinctive.Though the tea brand in Fujian has been popularized on the domestic and international market in recent years,but it should be strengthened compared to tea brand construction in Taiwan.This paper analyzed the experiences of tea brand construction in Taiwan from five aspects such as paying attention to quality,management,market,originality and marketing,and the illuminations for Fujian were summarized from the experiences of tea brand construction in Taiwan. |
| |
| Keywords: | tea industry brand construction illumination Taiwan Fujian |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
