| 我国强化地板市场营销战略研究 |
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| 引用本文： | 彭华福.我国强化地板市场营销战略研究[J].林产工业,2005,32(6):12-14. |
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| 作者姓名： | 彭华福 |
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| 作者单位： | 国家林业局全国木材行业管理办公室,北京,100714 |
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| 摘 要： | 简述了我国强化地板发展概况与市场需求空间,着重阐述了强化地板企业进入市场的时机和产品目标市场的选择,提出了重视产品开发,绿色环保、产品促销、价格定位、分销渠道的建设和售后服务的六大营销策略。
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| 关 键 词： | 强化地板 市场营销 战略 |
| 文章编号： | 1001-5299(2005)06-0012-04 |
| 修稿时间： | 2005年6月16日 |
Marketing Strategy for Domestic Laminate Flooring Enterprise |
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| PENG Hua-fu.Marketing Strategy for Domestic Laminate Flooring Enterprise[J].China Forest Products Industry,2005,32(6):12-14. |
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| Authors: | PENG Hua-fu |
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| Abstract: | This article discusses the general situation of the development and market demand of laminate flooring in China. More importantly discussed are the chance for laminate flooring enterprises to enter into the market and the selection of target market of their products. Finally presented are six strategies, which are intensifying products development, advocating "green" concept, implementing sales promotion, fixing reasonable price level, setting up sale channels and carrying on after-sale service |
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| Keywords: | Laminate flooring Marketing Strategy |
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