农资企业如何跨越资源障碍——浩伦农科集团“蓝海”发展模式研究

能在农资行业得到关注的企业,要么有着传统的行业与区域运作经验、要么占有生产资源优势、要么有着海外上市的资本实力,而浩伦农科集团似乎没有什么可以依靠的资源,但浩伦不仅仅在农资界占住了脚,更重要是浩伦开拓了农资产业新的"蓝海"空间,这才是真正值得我们研究与回味的。

The Development of Agricultural Means of Product Wholesale Market in China is in a Dilemma

Since the end of last century,large amount of agricultural means of product wholesale mar-kets are constructed in many areas. In these markets,many of them are equipped with ad-vanced facilities. However,the management of these marked is not satisfying,for only a small partial of shops is rent by wholesalers. Although market owners supply many preferential policies,the situation is still staying the same. Then,the development of agricultural means of product wholesale market is thrown into a dilemma. Now,we can not help doubting about the necessary of such market.