| 产业集群理论下特色农产品区域品牌模式——以云南红河哈尼族彝族自治州为例 |
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| 引用本文： | 王剑芳,赵光洲.产业集群理论下特色农产品区域品牌模式——以云南红河哈尼族彝族自治州为例[J].安徽农业科学,2011,39(35):22045-22047. |
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| 作者姓名： | 王剑芳 赵光洲 |
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| 作者单位： | 1. 昆明理工大学管理与经济学院,云南昆明650093;红河学院商学院,云南蒙自661100
2. 昆明理工大学津桥学院,云南昆明,650093 |
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| 摘 要： | 对国内外关于产业集群和区域品牌相关文献进行归纳概述,结合云南省红河哈尼族彝族自治州特色农产品产业集群和区域品牌建设的现状,提出了特色农产品区域品牌塑造模式,并就关于有效实现农产品区域品牌模式提出了自己的看法,以达到指导和促进我国特色农产品区域品牌发展的目的。
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| 关 键 词： | 产业集群 特色农产品 区域品牌 模式 |
Research on the Model of Regional Brand Issue of Speciality Agricultural Products Based on the Industrial Cluster Theory |
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| Institution: | WANG Jian-fang et al(School of Management and Economics,Kunming University of Science and Technology,Kunming,Yunnan 650093) |
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| Abstract: | The related literatures about industrial cluster and regional brand at home and abroad were summarized.Combined with the current status of speciality agricultural products industrial cluster and regional brand construction in Yunnan Honghe Hani and Yi Autonomous Prefecture,the regional brand model was put forward,and thoughts on effectively realizing regional brand mode were presented,so as to guide and promote regional brand development of speciality agricultural products in China. |
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| Keywords: | Industrial cluster Speciality agricultural products Regional brand Model |
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