陕西省武功镇古镇农耕文化旅游规划SWOT分析与战略选择

为了在旅游规划中凸显古镇农耕文化特色,避免同质化竞争,以陕西省武功古镇为例,通过对其农耕文化旅游规划的SWOT分析,认为其自身区位存在不足以及外部旅游发展的机会多,提出劣势-机会战略组合,抓住政策机遇,弱化区位劣势,把资源优势转化为产品优势,规划突出古镇农耕文化特色,促进旅游市场发展。

The Study on SWOT Analysis of Cultivation Culture Tourism Planning in the Wugong Ancient Town of Shaanxi Province

In order to make ancient town's cultivation culture features distinctive and avoid competing among ancient towns, the Wugong Ancient Town was studied in this article.Through SWOT analysis of its tourism planning, it's found that geographical location was poor and there were more opportunities from outside tourism development,the strategic combination of Wugong's weaknesses and opportunities was put forward.Beneficial policies must be sought so as to reduce the weakness of poor geographical location and the strength of tourism resources be turned into competitive tourist products.Farming civilization of the ancient town will be stood out in tourism planning and development of tourism market will be promoted.