"互联网+"背景下的农产品营销策略创新

分析了我国农村互联网经济的发展现状,总结了农产品互联网营销存在的问题与不足,进而提出了相关对策建议,认为涉农企业的管理者必须加大对维系企业网络营销软硬件设施的投入,更注重产品质量,更注重与顾客的互动与售后服务,充分利用互联网平台的各种优势,抓住特定群体开展精准营销,着力打造富有特色的互联网品牌。企业还应优化企业人才结构,充分利用人力资源市场,加强自身造血能力,建设一支适应互联网营销的人才队伍。

The Innovation of Agricultural Product Marketing Strategy under the Internet Plus Background

The development status of rural internet economy in China was analyzed, and the problems and shortcomings of agricultural internet marketing were summarized, then relevant countermeasures and suggestions were put forward, which is that agricultural enterprise managers must be more investment to sustain the enterprise network marketing software and hardware facilities, pay more attention to product quality, pay more attention to interaction with customers and after-sales service, make full use of various advantages of the internet platform, seize the specific group to carry out the accurate marketing, focus on building a distinctive brand of the Internet. Enterprises should also optimize the structure of enterprise personnel, make full use of the human resources market, strengthen their hematopoietic ability,and build a team of talents to adapt to the internet marketing.