| 农林产品营销理论的形成与发展 |
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| 引用本文： | 吴秋生,聂文昌.农林产品营销理论的形成与发展[J].江西林业科技,2011(4):57-59. |
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| 作者姓名： | 吴秋生 聂文昌 |
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| 作者单位： | 靖安县林业局,江西靖安,330600 |
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| 摘 要： | 农林产品营销理论随着市场营销理论的发展而丰富。分析农林产品营销在西方的形成、发展过程,以及农林产品营销理论在中国的发展与应用,指出我国农林产品营销理论在微观、中观和宏观方面的发展趋势。
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| 关 键 词： | 农林产品营销 理论发展 |
Formation and Development of Marketing Theory of Agricultural and Forestry(A & F) Products |
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| WU Qiusheng,NIE Wenchang.Formation and Development of Marketing Theory of Agricultural and Forestry(A & F) Products[J].Jiangxi Forestry Science and Technology,2011(4):57-59. |
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| Authors: | WU Qiusheng NIE Wenchang |
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| Institution: | WU Qiusheng,NIE Wenchang(Jing'an Forestry Bureau,Jing'an Jiangxi 330600,China) |
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| Abstract: | The marketing theory of agricultural and forestry products is rich with the development of marketing theory.The process of formation and development of marketing a & f products in Western were analyzed,as well as the development and application of the marketing theory of a & f products in China,and then the development tendency of marketing theory of a & f products in micro,medium and macro-aspect was pointed out. |
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| Keywords: | Agricultural and forestry product marketing Theory development |
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