新型冠状病毒肺炎疫情下小龙虾产业发展对策——以湖北省荆州市为例

新型冠状病毒肺炎疫情对荆州市小龙虾养殖-物流-加工-餐饮全产业链造成了严重冲击，短期内恢复难度大，企业、新型经营主体信心不足。经历了连续多年的快速发展后，在疫情影响下，小龙虾产业呈现出新的变化：一是养殖面积趋于稳定，稻田养殖将回归理性，由“大养虾”向“养大虾”转变；二是小龙虾储藏和精深加工产业发展；三是线上消费模式将越来越被接受。基于调查研究，提出了小龙虾产业恢复生产与持续健康发展的相关建议：养殖端要从产量增长向质量提升转变，加工、服务端要开发新产品、发展新消费模式，行业管理部门要加大引导、监管力度，政府要从政策、金融、宣传等方面加强扶持，共同引导产业升级，打造区域品牌。

Development Strategy of Crayfish Industry Under COVID-19 Epidemic——Taking Jingzhou City in Hubei Province as An Example

The pandemic situation of COVID-19 has seriously influenced the whole chain of crayfish industry--aquaculture, logistic, processing, and service in Jingzhou. In the short term, each link of the industry was difficult to get well completely, the relevant enterprises and new types of agricultural businesses lack of confidence. After undergoing rapid development for many years, it presented some new changes under the epidemic influence: firstly, the cultivation area tend to be stable and rational, and a large scale of crayfish aquaculture was transformed to high quality aquaculture; secondly, the storage and deep processing industry would be developed rapidly; thirdly, the online consumption mode would become widely accepted. Based on our investigation, some suggestions were put forward for crayfish industry to resume production and to promote the sustainable-healthy development. The first, crayfish aquaculture in paddy field should be changed from high production to high quality; the second, processing and server-side should develop new products and new marketing models; the third, the industry management department should strengthen guidance and supervision, local governments at all levels should strongly support from policy, finance and publicity, so that jointly guide the industry upgrading and create regional brands.