| 茶叶消费行为分析 |
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| 引用本文： | 陈东灵.茶叶消费行为分析[J].茶叶通讯,2009,36(3):38-39,42. |
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| 作者姓名： | 陈东灵 |
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| 作者单位： | 华侨大学工商管理学院·泉州·362021 |
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| 摘 要： | 茶叶与可可、咖啡同为风靡世界的三大无醇饮料，以其健康、环保、绿色的优势越来越受到广大消费者的欢迎。本文介绍了茶叶的产品特性，分析了茶叶消费者的消费行为。
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| 关 键 词： | 茶叶 产品特性 消费行为 |
Analysis on Tea Consuming |
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| CHEN Dong-ling.Analysis on Tea Consuming[J].Tea Communication,2009,36(3):38-39,42. |
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| Authors: | CHEN Dong-ling |
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| Institution: | CHEN Dong-ling (Industry , Business School Huaqiao Universty,Quanzhou,362021) |
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| Abstract: | Tea, Cocoa and Coffee are the three popular non-alcoholic beverages in the world,featured by their healthy, environmental and green benefits brought to consumers. This article analyzed the characteristics of tea consuming. |
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| Keywords: | Tea product characteristics Consuming |
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