| 中小型定制衣柜企业的市场营销调查 |
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| 引用本文： | 曾传柯,孙克亮,张付花. 中小型定制衣柜企业的市场营销调查[J]. 木材工业, 2012, 26(3): 33-35 |
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| 作者姓名： | 曾传柯 孙克亮 张付花 |
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| 作者单位： | 江西环境工程职业学院,江西赣州,341000 |
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| 基金项目： | 江西环境工程职业学院自然科学孵化项目 |
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| 摘 要： | 以山东济南地区为例,进行了中小型定制衣柜企业的现状调查。在目前木材、五金等原料成本不断攀升、国家房地产调控的形势下,为中小型定制衣柜企业制定适宜的市场营销策略提出建议。
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| 关 键 词： | 中小型企业 定制衣柜 市场研究 |
Marketing Research of Small and Medium-sized Customized Wardrobe Companies |
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| ZENG Chuan-ke , SUN Ke-liang , ZHANG Fu-hua. Marketing Research of Small and Medium-sized Customized Wardrobe Companies[J]. China Wood Industry, 2012, 26(3): 33-35 |
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| Authors: | ZENG Chuan-ke SUN Ke-liang ZHANG Fu-hua |
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| Affiliation: | (Jiangxi Environmental Engineering Vocational College,Ganzhou 341000, Jiangxi,China) |
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| Abstract: | The authors took a survey of small and middle-sized customization wardrobe companies in Jinan,Shandong province.Based on the survey results,this paper provides useful information to the companies to develop appropriate marketing strategies,especially under the pressure of increasing raw material costs and the impact of the national real estate regulation. |
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| Keywords: | small and middle-sized companies customization wardrobe marketing research |
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