基于合作博弈的农超对接参与主体利益分配研究

"农超对接"模式代表农产品流通的新方向,有利于减少流通环节,降低流通成本,优化农产品供应链,最终实现超市、农户、消费者3方共赢。但在实际运作中,因参与主体利益分配不均,农户和连锁超市之间难以形成长期的、稳定的合作关系。该研究以农超之间的利益分配为研究重点,运用合作博弈的相关理论建立价格决策模型,找出农超之间利益均衡的区间并进行分析,最后提出如何进一步推动"农超对接"发展的建议。

Research on the Benefit Distribution of Farmer-Supermarket Direct-Purchase Based on Cooperative Game

As the new direction of agriculture products circulation,＂farmer-supermarket direct-purchase＂ is beneficial for reducing circulation links and costs,optimizing agricultural products supply chain,realizing a win-win result among supermarket,farmer and customer.But in actual operation,the benefit distribution among participation subjects is unfair,so it is difficult to form a long-term,stable cooperative relationship between farmer and supermarket.Taking the benefit distribution problem as the research emphasis,the price decision model was established to find out and analyze the benefit balanced interval between farmer and supermarket by using cooperative game theory.Finally,some suggestions for how to further promote the development of ＂farmer-supermarket direct-purchase＂ were put forward..