| 广告英语的特点及使用 |
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| 引用本文： | 周莹莹,张文璐. 广告英语的特点及使用[J]. 信阳农业高等专科学校学报, 2007, 17(3): 155-156,158 |
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| 作者姓名： | 周莹莹 张文璐 |
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| 作者单位： | 信阳农业高等专科学校,外语系,河南,信阳,464000 |
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| 摘 要： | 作为一种应用性语言,广告英语具有显著的语言特色。其中,广告英语在词汇、句法和修辞等方面尤为明显。使用广告英语切忌华而不实,尽量接近事实。
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| 关 键 词： | 广告英语 词汇特点 句法特点 修辞特点 |
| 文章编号： | 1008-4916（2007）03-0155-02 |
| 修稿时间： | 2007-05-21 |
The features and use of advertising English |
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| ZHOU Ying-ying,ZHANG Wen-lu. The features and use of advertising English[J]. Journal of Xinyang Agricultural College, 2007, 17(3): 155-156,158 |
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| Authors: | ZHOU Ying-ying ZHANG Wen-lu |
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| Affiliation: | Dept. of Foreign Language, Xinyang Agricultural College, Xinyang 464000, China |
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| Abstract: | As an applied language,advertising English has noticeable characteristics.It appears especially at lexical,grammatical and rhetoric levels.Using advertising English is to avoid being flashy without substance,and to approach the fact as far as possible. |
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| Keywords: | advertising English lexical characteristics grammatical characteristics rhetoric characteristics |
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