基于SWOT 分析的经济欠发达地区生态旅游发展策略探讨--以泉州市有济村为例

以泉州市有济村为案例,运用SWOT分析方法对其开发乡村生态旅游的优势、劣势、机遇和威胁进行分析,认为发展乡村生态旅游有助于该地区的发展,既可促进其经济发展,又可保护其原生态的自然、人文资源。提出了该地区发展乡村生态旅游的建议:争取政府的支持帮扶、建立健全的融资渠道、培养专门的旅游管理人才、合理规划旅游开发和利用多渠道的营销方式。以期为其他经济欠发达乡村地区提供借鉴。

Development strategy study of rural eco-tourism in economically underdeveloped area based on the SWOT analysis--A case research of Youji village in Quanzhou

This paper uses Youji village in Quanzhou as a case,then uses the SWOT analysis to find out the advantages,disadvantages,opportunities and threats of the sector to develop rural eco-tourism.The paper shows that eco-tourism can develop economic and protect natural and human resources in this sector.At last,this paper gives suggestions for toursim development in economically underdeveloped area,like receiving helps from governments,establishing the reasonable investment channels,training professional tourism management talent,planning rational tourism development and using multi-channel ways of marketing.