| 大都市鲜活农产品电子商务体系构建研究 |
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| 引用本文： | 杨浩雄,王晶.大都市鲜活农产品电子商务体系构建研究[J].广东农业科学,2012,39(7):221-222. |
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| 作者姓名： | 杨浩雄 王晶 |
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| 作者单位： | 1. 北京工商大学商学院,北京100048;首都流通业研究基地,北京100048
2. 北京工商大学商学院,北京,100048 |
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| 摘 要： | 针对大都市的消费特点,分析了在大都市实施鲜活农产品电子商务的可行性,设计了包括电子商务平台、物流中心、鲜活农产品供应基地、客户为一体的大都市鲜活农产品电子商务体系。该体系能有效减少鲜活农产品的流通环节,提高流通效率;能较好适应消费者对农产品多样化的需求;能形成较稳定的鲜活农产品产销关系。
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| 关 键 词： | 鲜活农产品 电子商务 大都市 物流系统 |
Study on the e-commerce system for fresh agricultural products in metropolis |
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| YANG Hao-xiong
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WANG Jing.Study on the e-commerce system for fresh agricultural products in metropolis[J].Guangdong Agricultural Sciences,2012,39(7):221-222. |
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| Authors: | YANG Hao-xiong WANG Jing |
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| Institution: | 1.School of Business,Beijing Technology and Business University,Beijing 100048,China; 2.Research Base of Capital Retail,Beijing 100048,China) |
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| Abstract: | According to the characteristics of metropolitan consumption,we analyzed the implementation feasibility of e-commerce of fresh agricultural products in metropolis,and designed an e-commerce system for metropolitan fresh agricultural products which included e-commerce platform,logistics center,fresh agricultural products supply base and customers.The system could reduce the circulation links of fresh agricultural products effectively,improve the circulation efficiency,better adapt to customer’s various demands of fresh agricultural products,and form a more stable relationship between production and marketing of fresh agricultural products. |
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| Keywords: | fresh agricultural products e-commerce metropolis logistics system |
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