永寿苹果产业品牌营销体系构建对策

构建苹果产业品牌营销体系对提升永寿苹果产业化水平、培育永寿县品牌农业有着重要的作用。随着苹果市场的竞争日趋激烈,永寿苹果要高质量发展就需要拥有更为广阔的市场空间,确保永寿苹果的销售价格;构建品牌营销体系,以品牌化建设为理念,建立苹果质量安全体系,持续在品牌宣传、运作上创新,打造全新苹果品牌推广营销体系;构建永寿苹果产业文化品牌,提升永寿苹果在全省、全国的影响力,增强永寿苹果产业竞争力。 

Construction Countermeasures of Brand Marketing System of Apple Industry in the County of Yongshou

Apple industry is the main industry in the County of Yongshou, building apple industry brand marketing system has an important role in improving the industrialization level of Yongshou Apple and cultivating brand agriculture in the Countu of Yongshou.With the increasingly fierce competition, longevity apple to high quality development need to have a broader market space, to ensure longevity apple sales price, longevity apple industry to build brand marketing system, with brand construction as the concept, establish apple quality safety system, construction of apple whole industry chain, innovation in brand publicity, operation, create a new apple brand marketing system, build longevity apple industry culture brand, promote longevity apple in the province, the national influence, enhance longevity apple industry competitiveness.