A Comparison of the Effects of Objective and Perceived Land Use on Travel Behavior

Planning and medical studies have independently evaluated the effects of land use on travel behavior. Focusing on actual land use, planning studies have measured the impacts of land use. This study analyzes the effects of two land use factors—objective and perceived land use. It develops a structural equation model in which the land use factors have multiple relationships with travel behavior, and then modifies the model to consider different travel behaviors reflecting varying travel purposes: commuting, shopping, and leisure. The three purpose‐specific models are tested in Seoul, Korea, using recent geographic information system and travel survey data. The results indicate that the strongest variable is the same as reported in planning, but at the factor level, the relative strengths of the factors differ according to travel purposes. The findings are explained by qualitative aspects of land use that affect shopping and leisure travel, including perceived land use.