政府补贴策略下农产品绿色供应链管理决策研究

为了探究政府补贴策略下的农产品绿色供应链政企决策，构建了政府补贴策略下的政企博弈模型，分析了模型在纯策略和混合策略下的最优均衡决策结果，确定了政府补贴策略下政企采取的最优决策。结果表明：纯策略下，为实现最优均衡决策，政府补贴力度受传统农产品利润、绿色农产品利润、政府对绿色农产品补贴所获得社会效用等因素影响；混合策略下，政府补贴系数随政府补贴概率和企业提供绿色农产品概率增大而增大，反之亦然。

Decisions on green supply chain management of agricultural products under government subsidies strategies

In order to explore the government''s and enterprises''decisions of agricultural products green supply chainunder government subsidies strategies, this paper builds a game theory model between government and enterprise under subsidies strategies. This paper analyzes the optimal equilibrium decision results of the model under pure and mixedstrategies, and then determines the optimal decisions adopted by government and enterprise under government subsidies strategies. The results show that under the situation of pure strategy, to achieve optimal equilibrium, the government subsidy is influenced by factors such as the profit of traditional agricultural products, profit of green agricultural products, and the social utility got by government due to subsidy on green agricultural products. Under the situation of mixedstrategy, the government subsidy coefficient increases with the increasing of government subsidy probability and gree agricultural product probability provided by enterprises, and vice versa.