| 区域旅游服务品牌整合营销传播策略研究——以“九色甘南香巴拉”为例 |
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| 引用本文： | 杨晓峰. 区域旅游服务品牌整合营销传播策略研究——以“九色甘南香巴拉”为例[J]. 安徽农业科学, 2009, 37(26): 12823-12824 |
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| 作者姓名： | 杨晓峰 |
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| 作者单位： | 西京学院管理科学系,陕西西安,710123 |
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| 摘 要： | 介绍了服务整合营销传播理论和旅游服务品牌整合营销传播策略，在分析甘肃甘南州旅游业现状的基础上，探讨了甘南州“九色甘南香巴拉”旅游服务品牌的塑造。
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| 关 键 词： | 服务整合营销传播 旅游服务品牌传播 品牌塑造 |
Research on the Integrated Marketing Communication Strategy of Regional Tourism Service Brand |
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| YANG Xiao-feng. Research on the Integrated Marketing Communication Strategy of Regional Tourism Service Brand[J]. Journal of Anhui Agricultural Sciences, 2009, 37(26): 12823-12824 |
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| Authors: | YANG Xiao-feng |
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| Affiliation: | YANG Xiao-feng(School of Management Sciences,Xijing University,Xian,Shaanxi 710123) |
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| Abstract: | The theory of integrated service marketing communication and its tourism service brand strategy were introduced.Based on the analysis of tourism status in Gannan Autonomy State of Gansu Province,the tourism service brand creation of Shambala in Gannan Autonomy State was discussed. |
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| Keywords: | Integrated service marketing communications Tourism service brand communication Brand creation |
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