Measurement of Wildlife Value Orientations Among Diverse Audiences: A Multigroup Confirmatory Factor Analysis Among Hispanic and Non-Hispanic White Communities

Wildlife value orientations (WVOs) are increasingly being used to describe broad societal shifts that are altering the way people perceive wildlife. Concurrent with these shifts is a diversification of cultural heritages that complicate comparisons of WVOs across cultures. Yet, when measuring WVOs across cultures, differences in WVOs may be genuine variations between the populations, or may be artifacts of the measurement instrument. Therefore, there is a need to determine if various cultures interact with the instrument uniformly. Three multiple group confirmatory factor analyses (MGCFA) examined how ethnicity, acculturation, and language spoken are related to a WVO scale’s performance within Hispanic and non-Hispanic white communities. Results of each MGCFA support the cross-cultural stability of the WVO factor structure. Additional cross-cultural WVO research is needed to expand the construct and assist natural resource practitioners in understanding diverse constituencies, but conducting a MGCFA analysis should be a necessary precondition when comparing WVOs across cultures.