Wildlife Value Orientations: A Quantitative Study of the General Public in Denmark

This article examined value orientations toward wildlife among the adult general Danish public in relation to age, sex, past and present residence, education, and income, using a U.S. survey instrument on Wildlife Value Orientations (WVO). The study used an Internet-based questionnaire sent to a representative sample of the Danish public in 2012 (n = 1,001). As predicted, there was a predominance of mutualists and a large segment of distanced individuals. Sex was the only variable shown to have a pronounced effect on WVO, with females being more mutualist-oriented than males. Information about the general public’s WVO can be used to check against the orientation of other specific groups such as landowners and hunters. It can also prove useful for developing specific hunting and wildlife policies such as certification of wildlife managers.