农业科普期刊应加强服务新型农业经营主体的能力建设

为了农业科普期刊在培育新型农业经营主体背景下能更好地生存和发展，笔者分析了农业科普期刊做好服务新型农业经营主体的必要性，并相应地提出了发展对策：重视有效发行，栏目个性化经营，扩大期刊品牌效应，加强期刊团队建设。农业科普期刊应借助服务新型农业经营主体契机，伴随新型农业经营主体发展迎来新的上升期。

Development Strategy of Agricultural Popular Science Journals: Under the Cultivation of New Agricultural Management Entities

To make agricultural popular science journals survive and develop better under the cultivation of new agricultural management entities, we analyzed the importance for agricultural popular science journals offering good service to the new agricultural management entities, and proposed corresponding developmental countermeasures. The countermeasures included paying attention to valid circulation, managing individualized column, expanding effect of journal brand and strengthening team construction. Agricultural popular science journals should grasp the development opportunity of serving the new agricultural management entities, thus get an upward growth.