梁启超“趣味主义”思想及其对当代旅游的启示

梁启超的趣味主义人生观提出趣味（即审美）塑造生活康健的人，这与以审美为本质的当代旅游塑造和谐的人有着一致性。他提出的“天下最神圣的莫过于情感”、“凡人必须常常生活于趣味之中，生活才有价值”、趣味有高等和下等之分等论点对当代旅游中忽视旅游文化性和审美性、不能有效满足游客的情感需求和求趣需求、对一线从业人员和旅游者的教育等方面均具有重要启示意义。

Liang Qichao＇s Doctrine of Taste and Its Significance for Modern Tourism

＂Doctrine of taste＂ is Liang Qichao＇s outlook on life. Its advocacy of cultivating healthy people with taste, or aesthetics, is consistent with the viewpoint modern tourism that takes aesthetics as its essence and aims at creating harmony. His arguments such as ＂the most sacred thing in the world is feeling＂, ＂one must always live with taste if his life is of any value＂, and ＂taste may he superior or inferior＂ offer much to ponder over for modern tourism, which neglects the aesthetics in tourism culture and fails to satisfy the needs of the tourists for affection and interest.