基于消费者倾向调查的南疆文化遗产旅游线路设计

文化遗产旅游是当前旅游的热点，文章通过文案调查、个人访谈调查、问卷调查，对新疆南疆文化遗产旅游者消费倾向进行调查，分析了当前南疆地区文化遗产旅游的主体旅游者构成，旅游者喜欢参与的文化遗产旅游项目，旅游者对南疆文化遗产旅游的实际印象及感受，对南疆地区文化遗产旅游线路进行再设计。以期能够为南疆地区发展文化旅游提供参考，并对我国文化旅游市场提供借鉴。

The Design of Tourist Routes of Cultural Heritage in Southern Xinjiang Basing on the Investigation of Consumer Tendency

Cultural heritage tourism is the hot spot of tourism. This paper investigated the tendency of consumption in southern Xin- jiang cultural heritage tourism through literature review, personal interviews, questionnaire survey and network survey. This paper ana- lyzes the structure of the main tourist for cultural heritage tourism in southern Xinjiang, analyzes the tourism projects of the cultural her- itage that tourists like; and analyzes the actual impressions and feelings of tourists. Redesign the cultural heritage tourist routes in southern Xinjiang. Provide a reference for development of cultural tourism and provide the model for the cultural tourism market in China.