| 探析竞争情报的主要分析方法 |
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| 引用本文： | 厉宏.探析竞争情报的主要分析方法[J].农业网络信息,2010(11). |
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| 作者姓名： | 厉宏 |
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| 作者单位： | 重庆图书馆; |
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| 摘 要： | 竞争情报的分析是竞争情报研究的核心和关键,是将收集的零散的、非系统的情报进行有针对性的、系统的分析和综合,最终形成有价值的可操作的情报,较详细地论述了竞争情报的主要分析方法。
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| 关 键 词： | 竞争环境分析法 定标比超法 竞争态势法(SWOT) |
Exploration on the Main Analysis Methods of Competitive Intelligence |
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| LI Hong.Exploration on the Main Analysis Methods of Competitive Intelligence[J].Agriculture Network Information,2010(11). |
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| Authors: | LI Hong |
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| Institution: | LI Hong(Chongqing Library,Chongqing 400037) |
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| Abstract: | Analysis is the core and key of competitive intelligence research,by which scattered,unsystematic intelligence were collected and integrated systematically and purposely and in the end a valuable operational intelligence was formed.In this article,the major competitive intelligence analysis methods were briefly described. |
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| Keywords: | competitive environment analysis benchmarking method posture competition law(SWOT) |
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