| 农业期刊服务新农村建设的若干问题探讨 |
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| 引用本文： | 韩东寅,李红康.农业期刊服务新农村建设的若干问题探讨[J].农业图书情报学刊,2007,19(12):133-135. |
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| 作者姓名： | 韩东寅 李红康 |
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| 作者单位： | 中国农业科学院,北京,100081 |
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| 摘 要： | 分析了农业期刊在服务新农村建设方面存在的主要问题，提出农业期刊要在明确期刊定位，创立期刊特色；注重内容创新，拓宽报道范围；实施营销战略，拓宽发行渠道；创新办刊模式，拓宽传播渠道等4个方面增强服务新农村建设的能力。
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| 关 键 词： | 农业期刊 新农村建设 期刊特色 办刊模式 |
| 文章编号： | 1002-1248（2007）12-0133-03 |
| 收稿时间： | 2007-07-02 |
| 修稿时间： | 2007年7月2日 |
Exploration on the Problems in Agricultural Journal Serving New Rural Construction |
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| HAN Dong-ying,LI Hong-kang.Exploration on the Problems in Agricultural Journal Serving New Rural Construction[J].Journal of Library and Information Sciences in Agriculture,2007,19(12):133-135. |
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| Authors: | HAN Dong-ying LI Hong-kang |
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| Abstract: | This paper has analyzed the agricultural journal to serve the main question which the new rural reconstruction aspect existed, and proposed, in order to strengthen the ability to serve the new rural reconstruction, that it is necessary for agricultural journal to be clear about the journal localization, the establishment journal characteristic; the content innovation, enlarging the report scope; The implementation of marketing strategy, opens up the distribution channel; The innovation of publication pattern, opens up the dissemination channel and so on four aspects. |
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| Keywords: | agricultural journal new rural reconstruction journal characteristic publication pattern |
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