关于职业院校“大国工匠进校园”品牌建设的调查与思考

“大国工匠进校园”活动启动以来,各职业院校紧紧围绕立德树人根本任务,积极组织相关活动,创新活动形式,丰富活动内容,打造关心下一代工作品牌,取得了丰硕成果。经过问卷调查,发现了职业院校开展“大国工匠进校园”活动及其品牌建设的情况及面临的困难与问题,并有针对性地提出了进一步加强顶层设计以有效指导“大国工匠进校园”活动、建立长效机制以持续推进“大国工匠进校园”品牌建设、加强关工委组织建设以充分发挥关工委及其老同志的作用、创新活动形式以提升品牌建设实效等对策建议。

Investigation and Reflection on Brand Building of "Major-Country Craftsman Entering Campus" in Vocational Colleges

Since the launch of the activity of“Major-Country Craftsman Entering Campus”,vocational colleges have focused on the fundamental task of cultivating virtues and morality,actively organized related activities,innovated activity forms,enriched activity content,built the brand of caring for the next generation,and achieved fruitful results.Through questionnaire survey,aiming at the situation,difficulties and problems of carrying out the activity of“Major-Country Craftsman Entering Campus”and brand building in vocational colleges,this paper proposes to further strengthen top-level design to effectively guide the activity of“Major-Country Craftsman Entering Campus”,establish a long-term mechanism to advance the brand building o“f Major-Country Craftsman Entering Campus”,strengthen organizational construction of Working Committee of Caring for the Next Generation to give full play to the role of Working Committee of Caring for the Next Generation and old comrades,innovate activity forms to enhance the effect of brand building,etc.