西安外国游客与当地居民的旅游交往行为研究

作为一种限定于发生在旅游地这一特定空间及游客与东道主这两个特定群体之间的交往,旅游交往在地理空间、社会关系以及交往目的上有一定的特殊性。本文利用2005年7月-8月在西安对外国游客和当地居民所作的455份抽样调查资料,运用Excell统计软件,从游客和当地居民两方面分析了外国游客与西安当地居民旅游交往行为的特点,以期对优化西安的旅游交往环境提供借鉴意义,从而使游客获得高质量的跨文化体验。

The Study on the Tourism Communication Behaviors Between Foreign Visitors and Local Residents in Xi'an

As one of human activities,tourism communication has certain particularity in geography space and structure of social relationship.Based on 455 pieces of survey papers investigated in Xi'an during July-August,2005,using the Excell statistics software,the tourism communication behaviors were analyzed from the foreign visitors and local residents' angle.The goal was to offer some advice for optimizing environment of tourism communication in Xi'an,and to make foreign visitors gain good cross-cultural experience.