硕士研究生学术信息消费的信任影响机制与强化策略

目的/意义]硕士研究生是学术研究的生力军和后备力量,探讨其学术信息消费的信任影响机制,有助于提高学术信息生产和学术信息服务的质量,更好地满足硕士研究生的学术信息消费需求。方法/过程]基于信任理论和信息利用行为相关理论,采用访谈法针对40个样本获取研究所需数据,运用扎根理论编码所获取的数据,构建并阐释硕士研究生学术信息消费的信任影响机制模型,最后提出改进硕士研究生学术信息消费的策略。结果/结论]信息来源特征、信息渠道特征、信息内容特征和硕士研究生个人特征影响硕士研究生对学术信息的感知信任,硕士研究生对学术信息的感知信任影响其学术信息消费,感知信任在前述4个因素和学术信息消费之间发挥中介作用。

The Influencing Mechanism of Postgraduates' Trust in Academic Information Consumption and Intensification Strategy

Purpose/Significance] Postgraduates are the new force and reserve force of academic research. The discussion about trust and influencing mechanism of their academic information consumption will help improve the quality of academic information production and service, and better meet their academic information consumption needs. The contribution of this paper is on the one hand, few articles systematically studied postgraduate students' academic information consumption behavior from the perspective of trust; on the other hand, the research conclusion is a new idea: the study on the analysis of the graduate students' trust in academic information based on consumer behavior impact mechanism, from creating the atmosphere of academic information sources of trust, strengthening academic information channels fiduciary level, improving the level of academic information content trusted three angles proposed strengthening graduate student academic information consumption behavior trust mechanism,. Method/Process] Based on the relevant theories of trust and information utilization behavior, interviews of 40 students were used to obtain the first-hand data. Before the formal interview, two authors conducted the pre-interview with 10 postgraduate students with rich experience in academic information consumption, respectively. Then, according to the feedback of the pre-interview, they determined the formal interview outline. Using the method of grounded theory to code the data in open coding, spindle coding and selective coding, a model of the influencing mechanism of postgraduate students' trust in academic information consumption was constructed, and the model was explained in detail. Finally, the strategies for improving postgraduate students' academic information consumption were proposed. Results/Conclusions] Information source, information channel characteristics, the information content characteristic and personal characteristics influence postgraduates' perception of academic information trust, and postgraduates' perception of academic information trust affects their information consumption. Perceived trust plays a mediating role between the above four factors and academic information consumption. This paper proposes strategies to improve the academic information consumption of postgraduate students from the following three aspects: firstly, two-way efforts to create an atmosphere of trust in academic information sources. Secondly, to improve services and enhance the credibility of academic information channels. Thirdly. To attach importance to quality and improve the credibility of academic information content.