大数据时代背景下我国乡村旅游电子商务系统发展的SWOT分析

【目的】大数据时代背景下构建一整套互动型我国乡村旅游电子商务系统,为利用大数据促进我国乡村旅游的发展和挖掘其市场潜力提供参考。【方法】采用SWOT方法分析大数据和我国乡村旅游电子商务系统之间的关系和发展现状,并建立适用于大数据时代的互动型我国乡村旅游电子商务系统。【结果】大数据时代的来临促进我国乡村旅游各方面的发展,电子商务系统的应用更为重要。我国乡村旅游的发展机遇和挑战并存,利用大数据可提供私人订制的服务并提升管理质量,但同时也会威胁到个人隐私。我国乡村旅游电子商务系统主要由提供一站式服务的综合乡村旅游网站,微信公众平台,微博和其他手机应用程序组成。【建议】在基于最新IT技术的大数据时代,此外,我国乡村旅游从业者应利用大数据设计受众青睐的旅游项目,提供私人定制旅游服务并且全程和受众保持密切互动。我国乡村旅游从业者采用该系统并进一步开发可推动我国乡村旅游进入高速发展的轨道,从而推动乡村旅游业全面发展。

SWOT analysis on E-commerce system evolvement for Chinese rural tourism in the big data age

【Objective 】A full-package system of interaction-based E-commerce tailor-made for Chinese rural tourism in the on-going big data age was proposed in order to provide references for taking advantage of big data to promote the development and tap the enormous potential of Chinese rural tourism. 【Method 】After applying SWOT method to study the current status of Chinese rural tourism and E-commerce in the big data age, a corresponding E- commerce system was modeled and evaluated. 【 Result 】 With the commencement of big data age, Chinese rural tourism has witnessed numerous changes and Chinese rural tourism E-commerce with diversified dimensions has become increasingly important. Big data helps businesses to provide customized services for travelers and upgrade their management system, however, big data poses a threat to people ’s privacy. To be in line with the current big data tendency, a brand-new E-commerce system consisting of one-stop website, WeChat, microblog and app was presented. 【 Suggestion 】 The new big data age based on new IT technologies has created unprecedented opportunities and challenges for businesses in Chinese rural tourism field, for which to survive and thrive under the new circumstances, the proposed interaction-based E-commerce system focusing on connecting with travelers is exceedingly essential. As long as businesses adopt this system and further develop it, Chinese rural tourism will definitely usher into a fast-growing phase and ultimately bring generous benefits to the businesses, farmers and villages.